[Thailand] Basic Knowledge of Marketing Research (December 2025)1
01/08/2025
Due to Popular Demand – We’re Back to Strengthen Your Market Research Basics!
Our October webinar received an amazing response — with over 300 registrants! We sincerely appreciate your interest and thoughtful participation.
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Many people who couldn’t catch the session during the viewing period asked for another opportunity — so we’re delighted to announce that the same webinar will return this December!
Webinar Streaming Period (Thai Language)
Wednesday, December 17th, 12:00 PM → Tuesday, December 23th, 12:00 PM
*Please watch anytime during the viewing period at your convenience!
Since it’s a video-streamed session, you can adjust the playback speed (e.g., 1.25x), skip ahead, or focus on specific parts as you like.
Application/Registration Deadline
Tuesday, December 9th, 12:00 PM
Appilcation/Registration link
Webinar (ธันวาคม 2025)
*Please apply via the link above. The viewing link will be sent to you by email the day before or the morning of the event.
Who is this webinar for?
This beginner-friendly seminar is designed for anyone new to marketing research. Delivered in four easy-to-follow sessions by our experienced local researcher, you’ll gain the knowledge and confidence to start applying research in real business situations.
Recommended for:
- Those who want to learn the basics of marketing research
- Professionals who want to incorporate research into business decisions but don’t know where to start
- Those who want to consult with a research agency, but don't know how to brief them
- Trainers who want to introduce marketing research to new employees
Program Overview
Each webinar link will be provided separately.
STEP 1– When and How to Use Research (approx. 19 mins): Situation, Methodology, and Research Planning
STEP 2 – Target and Sampling Design (approx. 21 mins): Fundamentals for Designing Research Plan
STEP 3 – Questionnaire Design & Tips (approx. 34 mins) : How to Design a Questionnaire Suitable for Online Quantitative Research
STEP 4 – How to Interpret Results/Data (approx. 22 mins) : Understanding the Results of Online Quantitative Research
*The materials used in this webinar will be provided free of charge to those who complete the post-viewing survey.
Please take a one-time, one-minute survey at the end of any of the STEP 1–4 sessions.
You can scan the QR code after viewing the webinar.